Video ads for pest control that sell the visit without grossing people out
We make motion graphics video ads for residential and commercial pest control companies: termites, bed bugs, mosquitoes, rats and mice, roaches, ants, scorpions and quarterly service plans. Script, animation and music in vertical format for Meta and TikTok, with no bug footage and no customer homes on camera. Pay online, tell us your offer and get your videos in 24 business hours. Start with 3 ads for $97.
The real problem: nobody wants to admit they have pests
Hardly anyone calls at the first bug. People grab a can of spray, wait it out and finally call when they see roaches in daylight, hear scratching in the attic or wake up with bites. By then they're in a hurry, but also embarrassed and full of questions: what are you spraying in my house, do the kids and the dog need to leave, and will they be back next month?
A good pest control ad answers those questions before the phone rings: how you work, what the homeowner needs to do and what happens after the first visit. Motion graphics tells that story with an animated house, clean icons and on screen text, instead of close ups of bugs that make people scroll right past.
Match the ad to the pest
- Termites: the ad sells the inspection. Simple warning signs (discarded wings by the windows, wood that sounds hollow, mud tubes along the foundation) and a walkthrough of how your inspection works.
- Bed bugs: discretion and prep. What to do before you arrive and how follow ups work. A fit for hotels and short term rentals too.
- Mosquitoes: a seasonal product. Backyards, patios and outdoor parties, with your treatment schedule for the warm months.
- Rats and mice: removal plus exclusion. A cutaway of the house showing where they get in and how you seal it.
- Roaches, ants and scorpions: your bread and butter general service, and the natural lead in to a plan.
- Quarterly plans: what each visit covers, how often you come out and what happens if pests show up between visits, based on your actual terms.
- Commercial: restaurants, warehouses, offices and property managers, with how you document each service.
If your company also offers other home services, check out our pages on video ads for plumbers and video ads for home service businesses.
Practical tips for pest control ads
Illustrate, don't disgust. A simple animated bug gets the point across without making anyone look away. Ad platforms review graphic content too.
Sell the plan, not just the treatment. The first visit handles the panic; the recurring plan is the business. Spell out what each visit includes and how canceling works, using your terms word for word.
Follow your local calendar. Mosquitoes when it heats up, rodents when it cools down and termites when swarms start showing up in your area.
Answer the kids and pets question with instructions, not promises. Tell people what to do and when they can go back into a treated area, based on the label and your protocol.
Ad rules: safety claims, free offers and licensing
Watch out for "safe," "non-toxic" and "harmless." EPA's Label Review Manual treats safety claims about a pesticide, such as safe, nonpoisonous, harmless or nontoxic to humans and pets, as false or misleading, even with a qualifier like "when used as directed." For companies that only apply products, EPA notes that misleading advertising for their services can fall under the FTC instead. Some states put it in writing too: Texas's pest control advertising rule bars claims that a pesticide is safe, harmless or non-toxic to humans and pets, and requires substantiation for any claim you make.
"Free inspection" with the strings shown. The FTC's guide on the word "free" says the terms of the offer should be stated clearly and conspicuously at the outset. If it only covers certain ZIP codes, that goes on screen. And skip the bait pricing: a "$49 treatment" has to be something you'll actually sell at $49.
Business name and license number, depending on your state. In Texas, ads have to include the business name as it appears on the license. In Hawaii, the company name and pest control operator number have to appear in all advertising. Check your state's rule and send us the exact details. For platform basics, see our guide to Facebook video ads.
Formats and language
Every video is 9:16 for Reels, Stories and TikTok, delivered as an MP4 ready for Ads Manager. Each video can be in English or Spanish. On the trial you can add 1:1 and 4:5 versions for $19, a revision round for $29 per video and 3 static ads for $47.
What we need from you
A short brief at checkout: the pest or service for each video, the cities you cover, your offer word for word with its terms, the prep you ask customers to do, your business name and license number exactly as they need to appear, your phone number or link, colors and logo. Add a reference ad you like. We don't need access to your ad account and there are no calls. Ready? Start with the 3 video trial.
Ad ideas to start with
Found wings by the window? Don't vacuum them up yet
Termite signs on an animated house, ending on a prompt to book an inspection.
Before we show up for bed bugs, do these 4 things
An animated prep checklist that signals order and discretion.
Your backyard is for your family, not the mosquitoes
A seasonal spot with your warm weather treatment schedule and a button to book.
Traps alone? That mouse is coming back through the same gap
A cutaway that marks the entry points and why sealing them matters.
Illustrative examples of concepts we produce. You choose the result you want and we write the script.
How it works
Pay online
Pick the trial or a plan. No calls, no meetings.
Tell us the result
What you sell, to whom and what you want to achieve. Colors, logo and a reference if you have one.
Get them in 24 business hours
Script, animation and music, ready to upload to Meta or TikTok.
Pricing in USD
Delivered in 24 business hours or you get a free extra video. If a video doesn't match your brief, we redo it at no cost.
Helpful guides for your case
Facebook video ads that work with the sound off
Facebook video ads explained: Feed, Reels, Stories, in-stream and Marketplace, which format each one needs and how to write for them. 3 video ads for $97.
TikTok video ads that don't feel like ads
Motion graphics TikTok video ads built to feel native: first-second hooks, safe zones and sound that fits. Delivered in 24 business hours. Try 3 ads for $97.
How much does a video ad cost?
How much a video ad costs: what drives the price, freelancer vs. agency vs. UGC vs. DIY, and our exact cost per video. Try 3 motion graphics ads for $97.
FAQ
How much do video ads for a pest control company cost?
You can try 3 ads for a one-time $97, once per business. For fresh videos every month, plans go from $297 for 10 videos to $797 for 40 (white label included), and the Agency plan is 100 videos for $1,797.
Do I need to film bugs, jobs or my techs?
No. These are motion graphics: animation, text, icons and music.
Can you say the treatment is safe for kids and pets?
We don't write "safe," "non-toxic" or "harmless." We can include the instructions you send us in writing, like when it's OK to go back into a treated area, based on the product label and your protocol.
Can you include my license number and registered business name?
Yes, exactly as you send them in writing. We don't add licenses, certifications or guarantees on our own, and checking what your state requires is on you.
Do you run the campaign or guarantee customers?
No. We deliver ready to upload videos and we don't promise a number of calls, inspections or contracts. You or your agency run the campaign.
How fast do I get the videos?
Within 24 business hours of payment. If we're late, you get a free extra video, and if a video doesn't match the brief, we redo it.
Try it with 3 ads
Pay $97 once, tell us what you want to achieve and get 3 ads ready to run in 24 business hours.