How much does a video ad cost?

Video ad pricing is all over the map, depending on who makes it, how much production goes in and how many you need. Here's what actually drives the price, how your options compare and what each video costs with us: motion graphics ads with script, animation and music, delivered in 24 business hours. You can start with 3 ads for $97, about $32.33 per video.

Updated: 2026-10-23

The short answer

There's no single price. A video ad can cost next to nothing if you make it yourself from a template, or a serious chunk of budget if a production company shoots it with talent, a location and a crew. In between you'll find freelance editors, UGC creators and subscription production services like ours. The better question isn't just what one video costs, it's what each testable creative costs you, because on Meta and TikTok a single ad rarely carries an account.

What drives the price

• Production type: filming people, locations and gear costs more than motion graphics.
• Script and strategy: editing only is a different job than a video built around an angle and a hook meant to sell.
• Volume: the cost per video almost always drops when you buy more.
• Turnaround: many providers charge a rush fee.
• Revisions: some include rounds of changes, others bill for them.
• Formats: cutting 9:16, 4:5 and 1:1 versions of the same video can add cost.
• Usage rights: with creator content, the right to run their face in paid ads is sometimes billed separately.
• Music and assets: music licenses, fonts and stock footage.

Freelancer vs. agency vs. UGC vs. DIY

• Freelance editor: rates vary widely with experience and location. Can be a good fit, but you're tied to their schedule, quality varies from person to person and you usually have to hand them the script and concept.
• Agency or production company: typically the top of the range. You get strategy and polished production, but timelines run in weeks, there are often minimums or retainers, and making lots of variations gets expensive.
• UGC creators: you pay each creator per video, sometimes plus usage rights and product shipping. You get a human face, but coordinating multiple creators takes time and every change means a reshoot.
• DIY: the cheapest in dollars, using editing apps and templates. The real cost is your time, and without ad experience it's easy to end up with videos that look fine but don't stop the scroll.
• Motion graphics subscription: a flat price for a set number of videos, fast delivery, no meetings. That's what we do.

Torn between animation and creators? Read motion graphics vs. UGC ads.

Our pricing and cost per video

All prices are in USD and include script, animation and music. Monthly plans have no long-term contract.

Cost per video is rounded to the cent. Trial add-ons: one round of revisions for $29 per video, 1:1 and 4:5 versions for $19, and 3 static ads for $47. Revision rounds aren't included, but if a video doesn't match your brief, we redo it at no cost. Running an agency? Scale and Agency include white label delivery.

What's included and what isn't

Included: the script, animation with your brand colors and logo, music, and a 9:16 MP4 delivered within 24 business hours. If we're late, you get a free extra video. Not included: campaign management or ad spend. You or your agency upload and run the ads. There are no refunds, which is exactly why the 3 video trial exists: so you can see the work before moving to a plan. Watch real videos on our examples page.

Ad ideas to start with

Illustrative examples of concepts we produce. You choose the result you want and we write the script.

How it works

Pricing in USD

Delivered in 24 business hours or you get a free extra video. If a video doesn't match your brief, we redo it at no cost.

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