Video ads for home service businesses
We make motion graphics video ads for roofing, HVAC, plumbing, remodeling, cleaning and landscaping companies across the US: script, animation and music, in vertical format for Meta and TikTok. Pay online, tell us which service you want to book more jobs for and get your videos in 24 business hours. You can start with 3 ads for $97.
Why home service ads are a different game
Nobody wakes up excited to call a roofer or a plumber. Homeowners start looking when something breaks, or when a project they've been putting off for months finally can't wait. So your ad is really talking to two people: the one with a leak right now and the one who's been meaning to get it done "one of these days." A generic video with your logo and phone number doesn't win either of them.
Then there's trust. You're going to be inside someone's home, quoting a job that isn't cheap. Before they ask for an estimate, they want to know what you do, how you work and why they should call you instead of the guy who left a door hanger last week. And most owners don't have time to film themselves, because they're on a job site all day.
Motion graphics handles both problems. It explains your service clearly, walks through your process step by step and gets made without pulling you or your crew off the job.
Video ads that work for home service companies
- Warning sign: open with the symptom the homeowner already noticed (a water stain on the ceiling, an AC blowing warm air, a dripping pipe) and land on your service as the fix.
- Our process: inspection, estimate, the job, cleanup. It takes the fear out of the unknown and makes the next step obvious.
- A real offer: free inspection, same-day estimate or a seasonal deal. A specific offer beats "call us today" every time.
- Seasonal pushes: AC tune-ups before summer, roof checks before storm season, gutter cleaning in the fall, lawn care in spring.
- Service area: an animated map of the towns you cover, so people know in a second whether you serve them.
- Real reviews: share the reviews you already have and we'll animate them on screen, word for word.
Below you can watch a real ad we made for a roofing company, and the examples page has more industries.
How to get booked jobs, not just clicks
One service per video. If you do roofs, gutters and siding, order a video for each. The homeowner with a leak doesn't want to sit through three services.
Say where you work. Naming the city or county in the first few seconds filters out people outside your area and makes the right people feel the ad is for them.
Only promise what you deliver. If the ad says "estimates within 24 hours" or "licensed and insured," make sure it's true. And skip the scare tactics after a storm: a heads-up works, panic doesn't.
Watch out for financing. If the ad is built around offering financing or monthly payments, Meta may require the campaign to run under its special ad category for financial products and services, which limits targeting. Check before you launch.
Formats and sizes
Every video is 9:16 for Reels, Stories and TikTok. On the trial you can add 1:1 and 4:5 versions for the Facebook feed, which is still a big channel for reaching homeowners. On monthly plans you pick the format of each video. You get MP4 files ready for lead form, messaging or call campaigns in Ads Manager.
What we need from you
Very little. At checkout you tell us your company name, the service you want to promote, your service area and the result you want (calls, estimate requests or website visits). Share your website or Instagram, pick your colors and upload your logo. If you have photos of finished jobs or reviews, drop a link in the brief notes. We don't need access to your ad account, and there are no calls. If an agency runs your ads, they can order videos under their own brand through our white label option for agencies.
Ad ideas to start with
See this stain on your ceiling? Don't wait for the next storm
Opens on the symptom, explains in a few seconds what might be going on and closes with a free inspection as the next step.
Here's exactly how your remodel goes, start to finish
A 4 step process with animated icons. Great for remodelers, where homeowners worry about mess and delays.
3 signs your AC is about to quit on you
A quick list with an on-screen counter. Runs as a tune-up ad right before the summer rush.
Live in your town? This one's for you
An animated map of your service area plus this month's offer. Works for cleaning, landscaping and any local service.
Illustrative examples of concepts we produce. You choose the result you want and we write the script.
How it works
Pay online
Pick the trial or a plan. No calls, no meetings.
Tell us the result
What you sell, to whom and what you want to achieve. Colors, logo and a reference if you have one.
Get them in 24 business hours
Script, animation and music, ready to upload to Meta or TikTok.
Pricing in USD
Delivered in 24 business hours or you get a free extra video. If a video doesn't match your brief, we redo it at no cost.
Helpful guides for your case
Video ad specs for Meta and TikTok in 2026
Video ad specs for Meta and TikTok in 2026: 9:16, 1:1, 4:5 and 16:9 by placement, file limits, safe zones and captions. Get ads made, 3 videos for $97.
Video ad creatives for Meta Ads
Video ad creatives built for Meta: Reels, Stories and Feed, with strong hooks, captions and safe zones. Motion graphics in 24 business hours. Try 3 for $97.
Motion graphics video ads
What motion graphics ads are, when they make sense and why you don't need a shoot. Video ads for Meta and TikTok in 24 business hours. Try 3 ads for $97.
FAQ
How much does a video ad for a home service business cost?
You can try 3 ads for a one-time $97. For fresh videos every month, plans go from $297 for 10 videos to $797 for 40 videos. No contracts: cancel anytime.
Do I have to film myself or send job site videos?
No. The ads are made with motion graphics, so you don't need to film anything. If you have photos of finished jobs you'd like to include, drop a link in the brief notes.
Can you include my service area and phone number?
Yes. The video can name your city or area and close with your phone number, your website or a prompt to send you a message.
Which trades do you make ads for?
Roofing, HVAC, plumbing, electrical, remodeling, cleaning, landscaping, pest control and other home services. We recommend one service per video.
How fast do I get the videos?
Within 24 business hours of receiving your complete brief. If we're late, you get a free extra video.
Do you run the campaigns?
No. We make the videos and you or your agency upload them to Ads Manager. If you work with an agency, they can also order them directly under their own brand.
Try it with 3 ads
Pay $97 once, tell us what you want to achieve and get 3 ads ready to run in 24 business hours.