Video ads for chiropractors and physical therapists
We make motion graphics video ads for chiropractic offices and physical therapy clinics: desk job back and neck pain, sports injuries, post-surgery rehab, first visit walkthroughs, cash-pay packages and new patient offers. Script, animation and music in vertical format for Meta and TikTok. Pay online, pick the service and get your videos in 24 business hours. Start with 3 ads for $97.
The real problem: people tough it out way too long
Hardly anyone books a chiropractor or a PT the first day their back acts up. They grab a heating pad, watch a few stretching videos and wait it out. By the time they start looking, they have very specific questions: What will you actually do? How many visits will this take? Do you take my insurance, or is it cash pay? Will it even help? An ad with your logo, a stock photo of a treatment table and "book now" answers none of that.
Your patients also aren't one crowd. The software engineer with a stiff neck, the weekend runner with a cranky knee, the patient fresh out of ACL surgery and the retiree who wants to stay steady on their feet all need a different pitch.
Motion graphics lets you run a separate ad for each of them without filming patients.
Chiropractic and PT ads that actually make sense
- Desk job posture: animate how posture drifts over a long day at the laptop and what a PT or chiropractor looks at. End on your new patient evaluation and a booking button.
- Sports injuries: for runners, lifters, pickleball players and youth sports parents. Show the path back to training.
- Post-surgery rehab: walk through the stages of knee, shoulder or hip recovery with animation instead of clinical footage.
- First visit explained: what happens at the evaluation, what you'll be asked and how the plan gets built.
- Adjustments demystified: what a chiropractor actually does, in plain language, without overselling.
- Insurance or direct pay: in network, out of network, cash-pay packages or memberships, stated exactly the way you offer them.
If your practice also offers medical or aesthetic services, check out video ads for clinics and med spas. If you partner with trainers, our page on video ads for gyms and fitness studios has angles that pair well.
Practical tips for chiropractic and PT ads
- One patient type per video. Three focused ads beat one that tries to cover everyone.
- Sell the process, not a miracle. People book when they can picture what happens on the table.
- Get money out of the way. If you're in network with major plans, offer superbills or run a cash-based model, say so. Many states let patients see a PT without a referral, with limits that vary, so if that applies to you, tell people how it works at your clinic.
- Lead with local. Your city up front, plus house calls if you offer them.
- Rotate your hooks. Ads wear out, so keep a few angles in rotation.
Meta and TikTok ad rules for chiropractors and PT clinics
Don't tell viewers what hurts. Meta's policies prohibit ads that assert or imply you know something about the viewer's health, including physical conditions. "Is your back killing you?" or "Dealing with sciatica?" can get rejected. Safer framing: "Sitting all day loads your lower back" or "Rehab happens in stages, and each one matters."
Watch your claims. Skip "pain gone for good", "cure your herniated disc" or "avoid surgery, guaranteed." Platforms are strict about claims to cure or eliminate conditions, and the FTC and state licensing boards have their own advertising rules for health providers.
Audiences and conversions. Meta categorizes many health businesses and may limit optimizing for lower funnel events like appointment bookings. It can also disable custom audiences and custom conversions whose names or rules suggest health details, so keep names neutral.
Age and verification on TikTok. TikTok generally requires medical service ads to target adults 18 and up, and some markets ask for proof of licensing. Policies change, so check Meta's and TikTok's current ad policies before you launch.
Formats, language and pricing
Every video is 9:16 for Reels, Stories and TikTok, delivered as an MP4 ready for Ads Manager. On the trial you can add 1:1 and 4:5 versions for $19, a revision round for $29 per video and 3 static ads for $47. Exact dimensions are in our video ad specs guide. Pick English or Spanish in the brief, which helps if you treat Spanish-speaking patients. Monthly plans run from 10 to 100 videos; see how that stacks up in how much a video ad costs.
What we need from you
A short brief at checkout: the service you want to promote (chiropractic care, physical therapy, sports rehab, post-op rehab), your offer word for word, whether you take insurance or are cash pay, your city, a link to your website or Instagram, your colors and logo. Add a reference ad you like and photos of your clinic or team. We never use patient photos or data. We don't need access to your ad account or your EMR. No calls.
Ad ideas to start with
Your desk chair is working on your back all day
Animates posture over a workday and what a clinician checks. Closes on your new patient evaluation and a book now button.
Getting back to running after an injury takes a plan
An ad for active patients that walks through the stages of returning to training with professional guidance.
Surgery is step one. Rehab is the rest
Animated walkthrough of how knee, shoulder or hip recovery is supported, with no clinical footage.
Here's what your first chiropractic visit looks like
A calm walkthrough from check-in to treatment plan, in plain language and with no promised outcomes.
Illustrative examples of concepts we produce. You choose the result you want and we write the script.
How it works
Pay online
Pick the trial or a plan. No calls, no meetings.
Tell us the result
What you sell, to whom and what you want to achieve. Colors, logo and a reference if you have one.
Get them in 24 business hours
Script, animation and music, ready to upload to Meta or TikTok.
Pricing in USD
Delivered in 24 business hours or you get a free extra video. If a video doesn't match your brief, we redo it at no cost.
Helpful guides for your case
Video ad creatives for Meta Ads
Video ad creatives built for Meta: Reels, Stories and Feed, with strong hooks, captions and safe zones. Motion graphics in 24 business hours. Try 3 for $97.
Video ad specs for Meta and TikTok in 2026
Video ad specs for Meta and TikTok in 2026: 9:16, 1:1, 4:5 and 16:9 by placement, file limits, safe zones and captions. Get ads made, 3 videos for $97.
Motion graphics vs UGC ads
Motion graphics vs UGC ads on Meta and TikTok: what each one does best, when to use which and how to run both together. Try 3 motion graphics ads for $97.
FAQ
How much do video ads for a chiropractic or PT clinic cost?
You can try 3 ads for a one-time $97, once per business. For fresh videos every month, plans go from $297 for 10 videos to $497 for 20 and $797 for 40, and the Agency plan is 100 videos for $1,797.
Do these work for physical therapists as well as chiropractors?
Yes. Tell us your specialty in the brief: chiropractic, outpatient PT, sports rehab, post-op rehab or mobile PT.
Can the ad say your treatment gets rid of pain?
We don't promise cures or outcomes. We explain the process, the service and your offer, since Meta and TikTok reject claims to cure or eliminate conditions and we can't guarantee health results.
Can you mention insurance, superbills or cash-pay packages?
Yes, as long as you write them in the brief exactly as you offer them. We never make up prices, plans or terms.
Do you run the campaign or guarantee new patients?
No. We deliver ready to upload videos and we don't promise a number of patients. You or your agency run the campaign.
How fast do I get the videos?
Within 24 business hours of payment. If we're late, you get a free extra video, and if a video doesn't match the brief, we redo it.
Try it with 3 ads
Pay $97 once, tell us what you want to achieve and get 3 ads ready to run in 24 business hours.