Video ads for HVAC companies that keep the schedule full all year
We make motion graphics video ads for HVAC contractors: tune-ups, repair calls, system replacements and maintenance memberships. Script, animation and music in vertical format for Meta and TikTok, with no need to pull a tech off a job to film. Pay online, tell us your offer and get your videos in 24 business hours. Start with 3 ads for $97.
The real problem: the weather runs your calendar
Every HVAC shop knows the pattern. During a heat wave or the first cold snap, the phones ring off the hook and you barely need ads. Then spring and fall roll around, nobody's thinking about their system, and your techs have gaps in the board. That shoulder season is where good ads earn their keep.
On top of that, homeowners don't really know what they're buying. They can't tell a capacitor from a compressor, and they have no idea when a repair still makes sense versus a full replacement. Motion graphics turns the technical stuff into simple visuals: how air moves through the system, what a tech checks on a tune-up or what your membership includes, without filming customer homes or your crew.
Which ads work in each season
- Seasonal tune-ups: AC checks before summer and furnace or heat pump checks before winter.
- Maintenance plans and memberships: what each visit covers, how often it happens and the real perks members get, laid out with icons and no buried fine print.
- Emergency repair: for the day the AC quits or the heat stops. Service area, real hours and how to book.
- System replacement: signs an old unit isn't worth fixing anymore, a side by side of system types (central air, ductless mini split, heat pump) and the install process step by step.
If you also do plumbing, electrical or roofing, see our pages on video ads for plumbers and video ads for home service businesses.
How to book jobs without burning your offer
One job type per video. A dead AC, a tune-up and a membership are different intents, so split them.
Name your service area up front. Calling out your city or county in the opening seconds filters out people you can't serve and makes the right neighbor feel like the ad is talking to them.
Have the ads ready before the season hits. Once the heat or the cold shows up, it's too late to start writing scripts. Keep tune-up, repair and replacement versions on deck and rotate them so your audience doesn't tune out. Our guide to ad creative fatigue shows how to spot it.
Ad rules: pricing, tax credits, efficiency claims and financing
These mostly apply to US ads. This isn't legal advice, so check with your advisor.
Teaser prices. The FTC's Guides Against Bait Advertising (16 CFR 238) describe bait advertising as an attractive offer the advertiser doesn't really intend to honor and uses to switch people to something pricier. If you advertise a tune-up price, it has to be real and your tech has to actually perform that service. And if you say "free," the FTC expects the conditions to be clearly disclosed right in the offer.
The 25C tax credit. According to the IRS, after the July 2025 law known as the One Big Beautiful Bill Act, the Energy Efficient Home Improvement Credit isn't allowed for property placed in service after December 31, 2025. An ad still promising a "federal tax credit" on a new heat pump can be flat out false. State and utility rebates vary by area, so we only include the ones you send us in writing.
ENERGY STAR. Only use the ENERGY STAR name for models that are actually certified. Partner logos are reserved for organizations with a signed agreement, and the brand rules prohibit implying that EPA endorses your company.
Financing. If the ad states a monthly payment or a number of payments, Regulation Z requires you to also disclose the down payment, the repayment terms and the rate as an "APR." On Meta, financing ads aimed at the US belong in the Financial Products and Services Special Ad Category, which limits targeting. Our guide to Facebook video ads covers the basics, and if you also install panels, see video ads for solar companies.
Formats and language
Every video is 9:16 for Reels, Stories and TikTok, delivered as an MP4 ready for Ads Manager. Each video can be in English or Spanish. On the trial you can add 1:1 and 4:5 versions for the Facebook feed for $19, a revision round for $29 per video and 3 static ads for $47.
What we need from you
A short brief at checkout: what each video sells (tune-up, repair, replacement or maintenance plan), the cities you serve, your offer word for word with its conditions, your real service hours, any payment options and their disclosures exactly as they need to appear, the equipment brands you're cleared to show, your link, colors and logo. Add a reference ad you like. We don't need access to your ad account and there are no calls. Ready? Start with the 3 video trial.
Ad ideas to start with
Your AC won't warn you before the first hot day
Animated warning signs that a system is overdue for a tune-up, with the service area on screen and the seasonal offer at the end.
Repair or replace? Three questions to ask first
A simple decision tree that positions the company as the straight shooter and closes on a button to book an assessment.
Here's what a tech actually checks on a tune-up
An icon checklist of each step of the visit, building value for the service before the price ever shows up.
Our maintenance plan, minus the fine print
What's included, how often the visits happen and how to cancel, with the terms exactly as the company provides them.
Illustrative examples of concepts we produce. You choose the result you want and we write the script.
How it works
Pay online
Pick the trial or a plan. No calls, no meetings.
Tell us the result
What you sell, to whom and what you want to achieve. Colors, logo and a reference if you have one.
Get them in 24 business hours
Script, animation and music, ready to upload to Meta or TikTok.
Pricing in USD
Delivered in 24 business hours or you get a free extra video. If a video doesn't match your brief, we redo it at no cost.
Helpful guides for your case
Facebook video ads that work with the sound off
Facebook video ads explained: Feed, Reels, Stories, in-stream and Marketplace, which format each one needs and how to write for them. 3 video ads for $97.
Video ad creatives for Meta Ads
Video ad creatives built for Meta: Reels, Stories and Feed, with strong hooks, captions and safe zones. Motion graphics in 24 business hours. Try 3 for $97.
Ad creative fatigue
How to combat ad creative fatigue on Meta and TikTok: spot it in frequency, CTR and CPM, then refresh creatives before results drop. Try 3 ads for $97.
FAQ
How much do video ads for an HVAC company cost?
You can try 3 ads for a one-time $97, once per business. For fresh videos every month, plans go from $297 for 10 videos to $797 for 40, and the Agency plan is 100 videos for $1,797.
Can you mention tax credits or utility rebates?
Only what you give us in writing and can back up. The federal 25C credit isn't allowed for equipment placed in service after 2025, so we don't add it by default. Verifying every incentive is on you.
Can I advertise financing or monthly payments?
Yes, with your exact disclosures. If the video mentions a payment amount or term, send us the down payment, repayment terms and APR as they need to appear, and run the campaign in Meta's special ad category if it targets the US.
Do you run the campaign or guarantee leads?
No. We deliver ready to upload videos and we don't promise a number of booked calls or sales. You or your agency run the campaign.
How fast do I get the videos?
Within 24 business hours of payment. If we're late, you get a free extra video, and if a video doesn't match the brief, we redo it.
Try it with 3 ads
Pay $97 once, tell us what you want to achieve and get 3 ads ready to run in 24 business hours.