Video ads for dentists who want a fuller schedule
We make motion graphics video ads for dental offices: whitening, implants, clear aligners and braces, emergency dentistry, family dentistry and new patient specials. Script, animation and music in vertical format for Meta and TikTok. Pay online, pick the treatment and get your videos in 24 business hours. Start with 3 ads for $97.
The real problem: nobody wants to go to the dentist
Most people put off the dentist until something hurts. Fear of the chair, the sound of the drill, not knowing what it'll cost and the worry of getting upsold on work they don't need all outweigh a coupon. So an ad that shows your logo, a stock photo smile and "book today" just blends into the feed.
Every dental service also has its own buyer. Someone shopping for implants compares price and trust for weeks. Someone with a cracked tooth needs an office that's open today. Parents want a place where their kids won't cry. Someone looking at clear aligners wants to know if anyone will notice and what the monthly payment is. One generic video can't talk to all of them.
Motion graphics lets you run a separate ad for every service and every objection, without filming patients, closing the office or asking your hygienists to act on camera.
Dental video ads that actually make sense
- Whitening by habit: start with coffee, tea or red wine and animate how enamel picks up stains over time. End on your whitening offer and a booking button.
- Implants explained: what an implant is, the stages of treatment and the payment options you offer. Animating the process takes the fear out without graphic clinical shots.
- Aligners and braces: clear aligners vs. traditional braces, what check-ins look like and whether there's a monthly plan.
- Emergency dentistry: "Same day appointments" with your hours, neighborhood and phone number on screen. Built for local, radius-targeted campaigns.
- New patient special: exam, cleaning and X-rays at an intro price, written exactly the way you offer it.
- Family dentistry: one office for the whole family, gentle with kids, plus a nudge about the six-month checkup.
- Dental anxiety: a calm walkthrough of the first visit and the comfort options your office provides.
Below is a real ad we made for a dental office using the coffee stains angle. If your practice also offers facial aesthetics, see our page on video ads for clinics and med spas, and browse more industries on the examples page.
Practical tips for dental ads
- One treatment per video. Cramming implants, braces and whitening into one ad muddies the message. Run three focused videos instead.
- Talk about money up front. If you're in network with major insurers or offer financing or in-house membership plans, put it on screen. Cost is one of the biggest reasons people don't book.
- Look local. Your city or neighborhood in the first second tells viewers you're nearby, not a chain three towns over.
- Calm people down before you sell. Show what it feels like and what happens after. A relaxed viewer books more easily.
- Test different hooks. If your current ads have gone stale, read about ad creative fatigue.
Meta and TikTok ad rules for dental practices
Don't call out the viewer's condition. Meta's policies prohibit ads that assert or imply you know something about the viewer's health. "Missing a tooth?" or "Embarrassed by your yellow teeth?" can get rejected. Safer framing: "Implants replace missing teeth" or "Coffee stains enamel over time."
Handle before and afters carefully. Meta and TikTok both restrict before and after imagery for cosmetic procedures, and TikTok's US policy rules out before and afters that exaggerate results. We'd rather animate the process and the benefit.
Age and targeting. Meta doesn't allow cosmetic procedure ads to target people under 18, and TikTok requires adult targeting for many medical service ads. Meta also limits some targeting and measurement tools for health-related businesses, so keep health details out of your custom audience and conversion names.
Claims. Skip "pain free", "guaranteed results" or "best dentist in town" unless you can back it up. State dental boards may have their own advertising rules too. Policies change, so check Meta's and TikTok's current ad policies before you launch.
Formats, language and pricing
Every video is 9:16 for Reels, Stories and TikTok, delivered as an MP4 ready for Ads Manager. On the trial you can add 1:1 and 4:5 versions for $19, a revision round for $29 per video and 3 static ads for $47. Exact dimensions are in our video ad specs guide. Pick English or Spanish in the brief, which helps if you serve Spanish-speaking patients. To compare with other ways of producing ads, read how much a video ad costs.
What we need from you
A short brief at checkout: the treatment you want to promote, your offer word for word (say, a new patient special or a payment plan), which insurance you accept, your city, a link to your website or Instagram, your colors and logo. Add a reference ad you like and photos of your office or team. We never use patient photos or data. We don't need access to your ad account or your scheduling software. No calls.
Ad ideas to start with
Your morning coffee reaches your enamel too
Animates the daily habit and how stains build up. Closes on your whitening offer, the price and a book now button.
Dental implants, explained in three steps
An educational ad that walks through each stage without clinical photos and ends on the office's payment options.
Cracked a tooth on a Saturday? We're open
An emergency ad with hours, neighborhood and phone number on screen, made for local radius campaigns.
Here's your first visit, no surprises
An animated walkthrough from check-in to treatment plan for anyone who has been putting off the dentist for years.
Illustrative examples of concepts we produce. You choose the result you want and we write the script.
How it works
Pay online
Pick the trial or a plan. No calls, no meetings.
Tell us the result
What you sell, to whom and what you want to achieve. Colors, logo and a reference if you have one.
Get them in 24 business hours
Script, animation and music, ready to upload to Meta or TikTok.
Pricing in USD
Delivered in 24 business hours or you get a free extra video. If a video doesn't match your brief, we redo it at no cost.
Helpful guides for your case
Video ad specs for Meta and TikTok in 2026
Video ad specs for Meta and TikTok in 2026: 9:16, 1:1, 4:5 and 16:9 by placement, file limits, safe zones and captions. Get ads made, 3 videos for $97.
Video ad creatives for Meta Ads
Video ad creatives built for Meta: Reels, Stories and Feed, with strong hooks, captions and safe zones. Motion graphics in 24 business hours. Try 3 for $97.
Ad creative fatigue
What ad creative fatigue is on Meta and TikTok, how to spot it in frequency, CTR and CPM and how to refresh creatives before results fall. Try 3 ads for $97.
FAQ
How much do video ads for a dental office cost?
You can try 3 ads for a one-time $97, once per business. For fresh videos every month, plans go from $297 for 10 videos to $797 for 40, and the Agency plan is 100 videos for $1,797.
Can you make a separate ad for each treatment?
Yes. Tell us the treatment for each video in the brief: whitening, implants, braces, clear aligners, emergencies, cleanings or new patient specials.
Do you use patient before and after photos?
Not by default, since Meta and TikTok restrict them for cosmetic procedures. We explain the treatment with animation. If you want to use your own material, keeping it within platform policy is on you.
Can you mention insurance, financing or membership plans?
Yes, as long as you write them in the brief exactly as you offer them. We never make up prices, plans or terms.
Do you run the campaign or guarantee new patients?
No. We deliver ready to upload videos and we don't promise a number of patients. You or your agency run the campaign.
How fast do I get the videos?
Within 24 business hours of payment. If we're late, you get a free extra video, and if a video doesn't match the brief, we redo it.
Try it with 3 ads
Pay $97 once, tell us what you want to achieve and get 3 ads ready to run in 24 business hours.