Video ads for plastic surgeons

We make motion graphics video ads for plastic surgeons and cosmetic surgery practices: script, animation, music and on-screen text, in vertical format for Meta and TikTok. Pay online, tell us which procedure or message you want to promote and get creatives built to drive consultation requests in 24 business hours. You can start with 3 ads for $97.

Updated: 2026-10-27

Surgery is a long decision, and one ad can't carry it

Nobody books surgery because a video caught their eye once. People research for weeks or months. They read about the procedure, compare surgeons, ask about recovery and figure out what they can afford. If your ads all say "book now," you're only talking to the small slice of people who already decided, and you're invisible to everyone still doing their homework.

That's why the realistic goal for a surgical practice ad isn't selling the procedure. It's earning the consultation. That's where the surgeon evaluates the patient, walks through options and risks, and the medical conversation happens in the right setting. The ad's job is to build enough trust and answer enough basic questions that requesting a consult feels like the obvious next step.

That takes a lot of creative, and filming it all in the office eats into OR and clinic time. With motion graphics we build it from your approved photos and the information you provide, and your schedule stays untouched.

Video ads that work for surgical practices

• Procedure explainers: what the procedure involves, what happens at the consult and what to ask, told with illustration and motion graphics instead of clinical photos. No outcome promises.
• Meet the surgeon: training, board certification and memberships, exactly as you provide them. This is the trust builder.
• Patient journey: consult, planning, procedure day and follow-up, laid out step by step so prospects know what to expect.
• Recovery basics: the kind of aftercare and check-ins your practice provides, using only information you sign off on, with a clear note that every plan is set in consultation.
• Financing: if you offer patient financing or payment plans, a dedicated ad answers one of the biggest questions holding people back.
• Retargeting: short follow-ups for people who visited your site, watched another ad or opened a lead form without finishing it.

If you mostly offer non-surgical treatments like injectables, lasers or facials, our page on video ads for clinics and med spas is a better fit.

How to structure consult campaigns

Build a funnel, not a single ad. Use educational videos to reach new audiences, then save the direct "request a consult" creatives for retargeting people who already engaged.

Use lead forms thoughtfully. Meta's instant forms let people share their info without leaving the app. Your video should spell out what happens next, like "our coordinator will reach out to schedule your consult." A few well-chosen questions usually bring in better leads than a long form nobody finishes.

One procedure per ad. Someone researching one procedure wants to see that procedure, not a menu of everything you do.

Follow up fast. The ad creates the lead, but your front desk wins the consult.

Keep creative fresh. Retargeting audiences see your ads often, so rotate several videos per stage. Weighing animation against creator-style footage? Read motion graphics vs UGC ads.

Ad rules for cosmetic surgery

Cosmetic surgery is one of the most closely reviewed ad categories. Here's what we confirmed in the platforms' published policies, but they change often, so always check the current version for your market before you launch.

Meta: ads for cosmetic procedures have to target people 18 and older. Meta doesn't allow copy that attacks someone's appearance or specific body parts, and its personal attributes policy bars ads that claim or imply the viewer has a physical or health condition. Talk about the procedure, not what's "wrong" with the viewer. Rules on before and after imagery depend on the product type and have been updated over time, so we leave it out by default.

TikTok: invasive cosmetic procedures were long restricted. A 2026 update allows cosmetic surgery ads in the US and Canada under strict conditions: eligibility approved through a TikTok sales rep, age targeting, licensed providers where required, clear disclosure of risks and recovery times, and no before and after imagery that exaggerates results or body shames. Other markets may still prohibit them.

Your own rules. Medical advertising laws in your state or country and the standards of your medical board or professional society apply too. You know those best, and final content and compliance are the practice's responsibility.

Formats and what we need from you

Every video is 9:16 for Reels, Stories and TikTok, delivered as MP4 files ready for Ads Manager. On the trial you can add 1:1 and 4:5 feed versions for $19, 3 static ads for $47 and a revision round for $29 per video.

At checkout, tell us the procedure or message, who it's for and the result you want (consult requests, form fills or DMs). Share your website or Instagram, your colors and logo, a reference ad you like and your own approved photos of the practice and team. If you want the surgeon's credentials on screen, write them exactly as they should appear. We never use patient photos, and we don't need access to your ad account or scheduling system. See the style in our examples.

Ad ideas to start with

Illustrative examples of concepts we produce. You choose the result you want and we write the script.

How it works

Pricing in USD

Delivered in 24 business hours or you get a free extra video. If a video doesn't match your brief, we redo it at no cost.

Helpful guides for your case

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