Video ads for car dealerships that keep up with your lot
We make motion graphics video ads for new and used car dealerships and independent lots: inventory spotlights, trade-in offers, your service department, financing pre-approval and test drives. Script, animation and music in vertical format for Meta and TikTok. Pay online, pick your topics and get your videos in 24 business hours. Start with 3 ads for $97.
The real problem: your inventory moves faster than your creative
A dealership lot never sits still. A clean used SUV comes in on Tuesday, the sedan you've been running ads on sells Thursday, the manufacturer incentive changes and the month-end push is over before the new creative is ready. If every ad needs a photo shoot, a videographer or a salesperson willing to get on camera, your ads are always a week behind your lot.
And most car ads look the same: a front three-quarter shot, a giant price and "Come in today!" Today's buyers shop online long before they set foot on the lot, and they go with the dealer who answers their questions. What's my car worth? What do I need to apply for financing? Can I book a test drive without a hard sell?
Motion graphics turns the inventory photos you already have, your logo and your real numbers into fresh ads every week, with no filming and no pulling people off the sales floor.
Dealership video ads that make sense
- Inventory spotlights: one vehicle per video, with its photos, year, trim, key features and the price exactly as you advertise it. Great for used units that move fast.
- Trade-in offers: how your appraisal works and what to bring. No promised dollar amounts.
- Service department: oil changes, tires, brakes or a road trip inspection, with your hours and how to book. Service keeps customers coming back long after the sale.
- Financing pre-approval: the steps and documents to apply, explained calmly for shoppers who aren't sure they'll qualify.
- Test drives: what happens when you book one and that there's no obligation, if that's how you sell.
One message per video beats an ad that crams inventory, financing and service into the same frame.
Tips for car ads people actually watch
Lead with the car or the question. Open on the vehicle or the question you answer ("What's your car worth?"), not your logo.
Use real lot photos. Well lit shots of your own inventory from several angles animate better than stock images, and they show buyers exactly what they'll find when they show up.
Refresh often. Your local audience sees your ads again and again, and your inventory keeps changing, so new creative matters. More on that in our guide to ad creative fatigue.
Split new, used and service. They're different shoppers with different questions, and each one deserves its own ad.
Meta, TikTok and auto advertising rules
Inventory ads. Meta offers automotive inventory ads that pull vehicles and their details from a catalog, and TikTok has Automotive Ads that also run off a vehicle catalog, by VIN or by model. Your motion graphics videos work alongside those formats: the catalog shows the inventory, and the video tells shoppers why they should buy from you. See our guides to Meta video ad creatives and TikTok video ads.
Financing and leasing. Meta requires a special ad category for ads about financial products, and auto loans fall into it. With that category you can't target by age, gender or ZIP code, and location targeting needs at least a 15 mile radius around a city or address in the US and Canada. Check Meta's current policy to see whether your financing or lease offer needs to be declared.
Pricing. A federal appeals court vacated the FTC's CARS Rule in January 2025, but the FTC still expects truthful pricing. In 2026 it warned dealership groups that an advertised price has to include all mandatory fees, be available to any buyer and not depend on dealer financing or on rebates not everyone gets. Lease ads that mention a monthly payment or amount due at signing also trigger extra federal disclosures. Compliance is on the dealership. We put your price and disclaimers on screen exactly as you send them, and we never add offers of our own.
Formats and add-ons
Every video is 9:16 for Reels, Stories and TikTok, delivered as an MP4 ready for Ads Manager. On the trial you can add 1:1 and 4:5 versions for $19, a revision round for $29 per video and 3 static ads for $47. Exact dimensions are in our video ad specs guide.
What we need from you
A short brief at checkout: the topic of each video (a specific unit, trade-ins, service, financing or test drives), photos of the vehicles, the year, trim and price exactly as you advertise them, any legal and credit disclaimers written word for word, your city, hours, a link to your website or Instagram, your colors and logo. Add a reference ad you like. We don't need access to your ad account or your inventory system, and there are no calls.
Ad ideas to start with
Before you sell your car yourself, watch this
A trade-in ad that animates how the dealership appraisal works and what paperwork to bring, with no promised value.
Just hit the lot. It won't be here long.
An inventory spotlight built from real photos of the vehicle, its key specs and the price exactly as the dealer advertises it, with the required disclaimer.
Road trip coming up? Your car wants a checkup first
A service department ad with an animated inspection checklist, the shop's hours and how to book online.
Applying for an auto loan, in three steps
A calm pre-approval explainer for first time buyers, with whatever disclosures the dealership requires on screen.
Illustrative examples of concepts we produce. You choose the result you want and we write the script.
How it works
Pay online
Pick the trial or a plan. No calls, no meetings.
Tell us the result
What you sell, to whom and what you want to achieve. Colors, logo and a reference if you have one.
Get them in 24 business hours
Script, animation and music, ready to upload to Meta or TikTok.
Pricing in USD
Delivered in 24 business hours or you get a free extra video. If a video doesn't match your brief, we redo it at no cost.
Helpful guides for your case
Video ad creatives for Meta Ads
Video ad creatives built for Meta: Reels, Stories and Feed, with strong hooks, captions and safe zones. Motion graphics in 24 business hours. Try 3 for $97.
TikTok video ads that don't feel like ads
Motion graphics TikTok video ads built to feel native: first-second hooks, safe zones and sound that fits. Delivered in 24 business hours. Try 3 ads for $97.
Ad creative fatigue
What ad creative fatigue is on Meta and TikTok, how to spot it in frequency, CTR and CPM and how to refresh creatives before results fall. Try 3 ads for $97.
FAQ
How much do video ads for a car dealership cost?
You can try 3 ads for a one-time $97, once per business. For fresh videos every month, plans go from $297 for 10 videos to $797 for 40, and the Agency plan is 100 videos for $1,797.
Can you make a video for every car on the lot?
Yes. Each vehicle counts as one video. With a monthly plan you can order new ones as inventory comes in.
Do you need to film at the dealership?
No. We work from the photos you already have of your vehicles, plus your logo and details. No shoots and no site visits.
Can you show the price, monthly payment and legal disclaimers?
Yes, exactly as you write them in the brief. Making sure the price is available and that your credit or lease disclosures meet federal law and Meta and TikTok policies is up to the dealership.
Do you run the campaign or guarantee car sales?
No. We deliver ready to upload videos and we don't promise a number of appointments or units sold. You or your agency run the campaign.
How fast do I get the videos?
Within 24 business hours of payment. If we're late, you get a free extra video, and if a video doesn't match the brief, we redo it.
Try it with 3 ads
Pay $97 once, tell us what you want to achieve and get 3 ads ready to run in 24 business hours.